{"id":335,"date":"2014-12-01T16:03:23","date_gmt":"2014-12-01T15:03:23","guid":{"rendered":"http:\/\/www.giannicresci.com\/?p=335"},"modified":"2014-12-01T16:03:23","modified_gmt":"2014-12-01T15:03:23","slug":"pertinenze-semiotica-marketing","status":"publish","type":"post","link":"https:\/\/giannicresci.com\/Gianni-Cresci\/index.php\/2014\/12\/01\/pertinenze-semiotica-marketing\/","title":{"rendered":"Pertinenze"},"content":{"rendered":"<h3>Gli Argomenti del valore. Appunti per una Semiotica del Marketing.<\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #008080;\"><strong>Pertinenze.<\/strong><\/span><br \/>\nSe lo scambio presuppone un atto di <strong>attribuzione di valore<\/strong>, quest&#8217;ultimo implica necessariamente un atto di interpretazione conoscitiva. Prima ancora che in termini di valutazione, la <a href=\"http:\/\/www.giannicresci.com\/il-marketing-oggetto-semiotica-del-marketing\/\" target=\"_blank\" rel=\"noopener\">questione del valore<\/a> si pone infatti in termini di pertinenza. Il pensiero di marketing ha da sempre sentito l&#8217;esigenza operativa di tenere distinte le due questioni: quella dell&#8217;interpretazione e <em>posizionamento<\/em> di un bene e quella del suo valore. Il compito di una teoria di marketing \u00e8 per\u00f2 oggi quello di render conto dei modi in cui dei valori descrittivi, puramente posizionali, o anche gi\u00e0 \u201cdotati di una connotazione timica\u201d (Greimas, 1983, p.97) e quindi assiologizzati, sono modalizzati dai giudizi di valore. In altre parole, si tratta di indagare sul rapporto di reciproca influenza che lega l&#8217;attribuzione di valore e i tratti pertinentizzati dall&#8217;interpretazione.<\/p>\n<p style=\"text-align: justify;\">[highlight]Tratto da Gianni Cresci,\u00a0<em>Gli Argomenti del Valore. Appunti per una Semiotica del Marketing<\/em>, Firenze, 1994[\/highlight] Cresci, G. (1994). Gli Argomenti del valore. Appunti per una Semiotica del Marketing. Zenodo. <a href=\"https:\/\/doi.org\/10.5281\/zenodo.15520702\">https:\/\/doi.org\/10.5281\/zenodo.15520702<\/a><\/p>\n<p style=\"text-align: justify;\">1.\u00a0<a href=\"http:\/\/www.giannicresci.com\/il-marketing-oggetto-semiotica-del-marketing\/\" target=\"_blank\" rel=\"noopener\">Il Marketing-Oggetto<\/a><br \/>\n2.\u00a0<a href=\"http:\/\/www.giannicresci.com\/pertinenze-semiotica-marketing\/\">Pertinenze<br \/>\n<\/a>3.\u00a0<a href=\"http:\/\/www.giannicresci.com\/il-valore-semiotica-del-marketing\/\">Il valore<br \/>\n<\/a>4.\u00a0<a href=\"http:\/\/www.giannicresci.com\/soggetto-individuale-e-soggetto-sociale-valore-semiotica-marketing\/\">Soggetto individuale e soggetto sociale<br \/>\n<\/a>5.\u00a0<a href=\"http:\/\/www.giannicresci.com\/il-giudizio-come-deliberazione-semiotica-del-marketing\/\">Il giudizio come deliberazione<br \/>\n<\/a>6.\u00a0<a href=\"http:\/\/www.giannicresci.com\/il-processo-commerciale-semiotica-del-marketing\/\">Il processo commerciale<\/a><br \/>\n7.\u00a0<a href=\"http:\/\/www.giannicresci.com\/per-un-marketing-eccentrico-e-un-nuovo-orientamento-al-prodotto\/\">Per un marketing eccentrico e un nuovo orientamento al prodotto<\/a><\/p>\n<p style=\"text-align: justify;\">[hr]<\/p>\n<p style=\"text-align: justify;\"><span class=\"Apple-style-span\">GREIMAS, Algirdas Julien<br \/>\n1983\u00a0<em>Del Senso 2 \u2013 Narrativa Modalit\u00e0 Passioni<\/em>, Milano,\u00a0Bompiani<\/span><\/p>\n<p style=\"text-align: justify;\">PRIETO, Luis J.<br \/>\n1989 Linguistica e scienze dell&#8217;uomo, in <em>Saggi di Semiotica. I. Sulla Conoscenza<\/em>, Parma, Pratiche Editrice<\/p>\n<p style=\"text-align: justify;\">[hr]<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli Argomenti del valore. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[48,89,91,104],"class_list":["post-335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testi","tag-greimas","tag-semiotica","tag-semiotica-del-marketing","tag-teorie-del-valore"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pertinenze - Gianni Cresci<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/giannicresci.com\/Gianni-Cresci\/index.php\/2014\/12\/01\/pertinenze-semiotica-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pertinenze - Gianni Cresci\" \/>\n<meta property=\"og:description\" content=\"Gli Argomenti del valore. 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